Statement on COVID-19 and Massachusetts' Emergency Order to Close Non-Essential Businesses

Web, Email and Social are the roads your customers take to reach you.

Blogging, SEO and PPC are your billboards.

Drive your audience through to conversion with integrated marketing funnels.

Inbound Marketing with Email, Social, PPC and SEO

The web is all about communicating with your market. In the age of social media and mobile devices, there are more opportunities to connect with both prospects & loyal customers than ever before.

Building a web presence for your business takes more than just a good website, it takes engagement from the employees and executives at a personal level. Blogs, Facebook, Twitter, Google+, Pinterest, Email Newsletters & other social media marketing tools can provide a sustainable competitive advantage, provided that you are dedicated to making it happen.

Parker Digital Solutions will work with you to develop a strategic social media marketing campaign, tailored to your brand and your industry. We will guide you in the selection of social media channels and in developing a brand positioning strategy. If you are just starting out on social media, we can set up and configure the channels as well as editing & managing social media content.

 

Search Engine Management

The Basic Search Management Toolset is included at no cost for new website owners. It consists of:

  • Analytics provides real time access to data about website visitors including demographics, campaign performance, behavioral trends, goal tracking and e-commerce analysis. 
  • Google Search Console provides an interface for SEO management, including the ability to submit site maps and analyzing effective search queries.

Google Analytics and Google Search Console are two of the most powerful web tools available, providing advantages to website owners, including traffic analysis and site optimization. 

Parker Digital Solutions configures both of these accounts for every website, free of charge.

 

Goal Funnels & Calls-to-Action

Effective digital marketing requires clearly defined conversion funnels to ensure customers progress through the buying process. Your website will need to ensure there is a logical flow from visitor to conversion, regardless of whether your goal is to collect leads, sell products, dispense information or gather survey data.

Get Started Today

 

Mail ChimpEmail Marketing Services

  • Account Configuration
  • eCommerce Integration
  • Landing Page & Lead Form Design
  • Audience Segmentation
  • HTML & CSS Email Template Design
  • Campaign Planning
  • Tracking & AnalysisSearch Engine Management 

 

Social Media Services

  • Setting and measuring goals
  • Audience segmentation and analysis
  • Content strategy & campaign process development
  • Planning & executing multi-channel campaign distribution
  • Track, analyze, evaluate and perform follow-up enhancements