Statement on COVID-19 and Massachusetts' Emergency Order to Close Non-Essential Businesses

Analytics

Google Analytics and Google Search Console are two of the most powerful web tools available, providing advantages to website owners, including traffic analysis and site optimization.

Parker Digital Solutions configures both of these accounts for every website, free of charge.

  • Analytics provides real time access to data about website visitors including demographics, campaign success, behavioral trends, goal tracking and e-commerce analysis. 
  • Google Search Console will allow us insight into how the site appears in Google Search. It also provides an interface for SEO management, including the ability to submit site maps and analyzing effective search queries.